Text Me, Friend Me, Follow Me, IM Me, Digg This, Share
That...Just Please, Don't Make Me Talk To You
Technology is truly amazing. I am connected to
everyone and everything! I have an app for things I didn't even know
I needed an app for. Heck, a year ago I'm not sure I knew what an
app was! It's cool, hip, awesome, and incredible. Physical
distance is no longer a barrier for anything--except emotions and
Don't close this window just yet--please hear (read)
me out. The physical distance that we're creating with all of our
technology applications is creating emotional distance that is
making our products and in some cases our industries irrelevant.
I'll use my industry as an example: traning and
consulting. You can have training delivered to your staff on their
PC/Mac at a very low cost. No gathering space, no lunch to order, no
schedules to juggle. It's great! Particpants can view the
PowerPoint, instant message their questions, and hear the
presenter...all while checking their email, work on a project, and
updating facebook! You can meet your goal of providing training to
staff within your ever decreasing budget. But as Dr. Phil would say,
"Is it working for you?"
We're making it easier to access everything.
And we're making it easier to tune out, drop out, or unfocus. As we
become more and more remote, we become more and more remote.
Working from home is a perk most of us would
jump at. The distance, however, creates distance. People feel
isolated and segregated--and they are. It's becoming easier to not
attend meetings, conferences, and social gatherings than it is to
attend them. We've made it simple to opt out--all you have to do is
click 'no' to the RSVP--or easier yet, 'maybe.' That way you're not
really saying 'no,' but everyone knows you're not saying 'yes.'
We're participating without participating--cool!
There are a few unintended consequences that
organizations should consider:
Loyalty--Customers as well as
employees are less loyal to the company, brand, and service as
techology broadens our options.
you are sitting by yourself reading a report or viewing a meeting,
there is greater opportunity to leave interpretations and
perceptions unchecked. For example: two large divisions were
working together to create some momentum for an important project.
They reported the success of the project together on facebook and
changed their profile picture to a picture of the two division
leaders together. My percpetion--merger. Is it true? I don't
know--but there's really no private way to check my perception
without picking up the phone--and why would I do that?
ROI--We are investing less and
expecting bigger, better returns. The problem is, becuase we've
invested less we are settling for 'less' in our returns. We've
lowered our expectations, lowered the bar, lowered our standards.
And getting exactly what we should--less.
Please don't get me wrong, I LOVE technology and all
that it has afforded us. However, we must address the unintended
consequenses of our virtual work and lives to make it work
for us rather than aganist us. Friend me and we can "talk"