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Issue 513
March 2012

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Skype Hype

Hype: 1) A fad. A clever marketing strategy which a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.—The Urban Dictionary

Video conferencing APPs are all the rage. If you don’t have Skype, ooVoo, Fring, Tango, FaceTime, or Ustream APPs on your smart phone…well then we can hardly call it a ‘smart’ phone now, can we? We download dozens of cool APPs onto our devices every week and then we use about 5 of them consistently…but that’s the theme for another rant.

 

I want to share with you what I believe to be the hidden power of mobile video phone APPs. Most people I’ve discussed this topic with use one of the APPs mentioned above to visit with their grandkids, out-of-country friends and relatives, late night chats with an out-of-town boy/girlfriend, and other personal uses. I found few professionals using these applications for business. We’re missing a huge opportunity.

 

Fring and ooVoo capabilities permit conversations with up to six people (four on Fring) simultaneously. Ustream allows you to stream video and watch with your users.

 

Here’s the missing opportunities…Consider:

·         Skype for first round interviewing (whether they are local or not)

·         Using it for sales calls (keeps them out of your office)

·         Video phoning with your best customers (it’s the next best thing to in person interaction)

·         Keeping in contact with your remote locations (branches) and staff (it’s like being there—only not)

·         Training clips shared via telephone

·         Committee meetings

 

The possibilities are only limited by our imagination. We have utilized Skype for first round interviews as well as coaching. Seeing the person you are talking to adds an invaluable dimension. Research shows that 55% of communication is based on what we see—video phoning gives you a huge leg up over other communication methods. Why? Because you get the 55% back that we lose in email, texting, audio phoning, and messaging.

 

Cost: free

Impact: priceless

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Uh, Oh!

 

written by: Pam Parr, senior strategist

 

So I’m really excited about the idea of Gail and I Skyping each other on our cell phones. We’ve been Skyping on our laptops and now we’re ready to kick it up a notch. Gail doesn’t answer her computer until after 8:30, but she ALWAYS answers her cell phone. Imagine seeing your best friend first thing in the morning – rumpled hair, no make-up, drinking a cup of coffee while lounging in her baggy fleece snowman pants…yeah, maybe we shouldn’t Skype until after tooth brushing, hair blowing and pants changing.

 

We wait until 11 a.m.  We each get out our smart phones, download the Skype APP and start the “adventures of phoning with visuals!”  But wait – Gail calls and I’m startled by what I see.  She looks flat, gray and blotchy, and just a little fuzzy “Something’s wrong,” I say. “Hang up and I’ll call you.” I call – and she still looks awful. “You hang up, I’m coming over!” Gail replies.  I can hear the panic in her voice.

 

3 minutes later Gail bursts into my kitchen. We try it again, each taking turns. Finally, Gail figures it out.  (She’s the one with the Master’s Degree)  I’ve got a picture of...not Gail… but my countertop! (Gail cancels appointment with her dermatologist.) And Gail has a picture of my refrigerator. Turns out that our cell phones have the camera in the back!  Rats! Another delay! Foiled again! That’s what’s wrong with technology…

 

We vow to try it again– as soon as we get smarter phones…

 

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Blogs, Websites, and People to Follow

This month we’re sharing a few of the business blogs, tweets, and websites we follow or visit often.

Seth Godin’s blog is worth a quick read once a day: http://sethgodin.typepad.com/seths_blog/

For a different perspective try John Hunter’s blog once in a while: http://management.curiouscatblog.net

 

Maureen Rogers writes from a fun angle in: http://pinkslipblog.blogspot.com/

 

Wired’s Chris Anderson writes here: http://www.longtail.com/the_long_tail/

 

For those who like the brevity of tweets, try:

Patricia Martin #patriciamartin

Chris Guillebeau #crhisguillebeau

Tim Berry #timberry

For something a bit longer and blazingly thought provoking, listen to a TED Talk: http://www.ted.com/

We’re always looking for new visionaries and we’d love to hear who you follow—drop us a few characters: #F2Ftraining; or a few lines: Johnsong@face2facetraining.com  or post a note on our Facebook Page: http://www.facebook.com/?sk=pages&ap=1#!/pages/Face-to-Face-Communications-and-Training-Inc/86353212992

 

 


FACE TO FACE BOOK UPDATE:

2012 has us writing, researching, and plugging away at our adventure once again.

 

 

F2F POINT OF VIEW is an interactive newsletter for business professionals who value commitment and passion in their professional and personal lives. If you found something of interest in this newsletter, please forward it (in its entirety, please) to a friend or colleague.

The focus of F2F POINT OF VIEW is to provide brief insights into the world of interpersonal business communication. It is edited by Gail Johnson, CEO of Face to Face Communications and Training. For more information, a complementary consultation, or initial training assessment
email Gail or visit our website.